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Cancer hospital advertising triples since 2005

(Reuters Health) Between 2005 and 2014, U.S. cancer centers upped their spending on ads targeting the general public, with 890 centers spending $173 million on ads by 2014, according to a new analysis…
Spending on advertising does not necessarily reflect quality of care, however, the authors note.
“Previous research has shown that cancer center advertisements use emotion-based techniques to influence viewers and often do not include information about benefits, risks, or costs of cancer treatment,” Vater told Reuters Health by email. “There is a concern among some physicians that such advertising may persuade patients to pursue high-cost treatments with a low likelihood of improving outcomes.”
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