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This is how gullible General Mills thinks Americans are

(Wonkblog, Washington Post) General Mills, the maker of Cinnamon Toast Crunch, Lucky Charms, Fiber One, and Cheerios, has a clever new trick, according to a lawsuit brought against the company this week by consumer group Center for Science in the Public Interest (CSPI). The suit alleges that the cereal maker has been selling a new product called Cheerios Protein, which the company introduced last year, under false pretenses.
"The overall impression of the box is that the cereal has a lot more protein than traditional Cheerios, but when you look at the nutrition label, it's clear that Protein Cheerios has only a little bit more protein, and a lot more sugar," said Michael Jacobson, president of CSPI. "We think that's very deceptive."
A glance at nutritional information for the two cereals, which is available on General Mills's Web site, reveals that a single serving of Cheerios Protein has seven grams of protein and seventeen grams of sugar. A serving of the original Cheerios, meanwhile, has three grams of protein and only a single gram of sugar.
The 4-gram difference in protein makes it hard to argue that that necessarily merits adding big bold letters to the packaging that spell the word PROTEIN. 
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