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Some health-care systems want to sell you insurance as well as treat you

(Washington Post) In addition to treating what ails you, a number of health-care systems aim to sell you an insurance plan to pay for your medical expenses. With some of the most competitively priced policies available on the marketplaces, “provider-led” plans can be popular with consumers. But analysts say it remains to be seen how many will succeed long-term.
It’s not surprising that health systems are getting into the insurance business. Doing so funnels more patients to the organization’s hospitals and doctors. And it makes sense that combining clinical and claims data under one roof could lead to better-coordinated, more-cost-efficient patient care…
The provider-led marketplace plans are priced very competitively, says John Holahan, a fellow at the Urban Institute’s Health Policy Center. A forthcoming study by the center that looked at 63 areas in 21 states found provider-led plans to be the least expensive in a number of places.
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