A community for people who want to remain as healthy as possible as we age.

Doctors Call for an End to Prescription Drug Ads

(Adweek‎) American Medical Association has called for an end to direct-to-consumer advertising of prescription drugs and medical devices.
The AMA, which represents about 250,000 physicians nationwide, reversed its previous stance on the issue following a vote at the group's annual meeting in Atlanta.
"Today's vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices," said AMA board chair-elect Patrice Harris in a statement. "Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate."
The AMA's vote has no binding power. Such a ban would require congressional authorization. Still, the AMA maintains a powerful lobbying presence in Washington, and today's vote is seen as the first salvo in an effort to turn prescription drug ads into an election issue in 2016.
[Click the title, above, to post a comment.]

0 comments:

Post a Comment

Please do not give advice. We can best help each other by telling what works for us, not what we think someone else should do.