(Julie's Health Club, Chicago Tribune) Get ready for a "natural shakedown," warns the market research firm Mintel.
Vague and ill-defined terms such as “natural” will come under study in 2011, according to Mintel, which is predicting 12 new consumer packaged good trends.
Next year, Mintel expects to see federal agencies cracking down on virtually meaningless terms. Companies will also focus on accentuating the positive aspects of a product’s ingredients, “rather than emphasizing what is not in it," the report said.
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Please do not give advice. We can best help each other by telling what works for us, not what we think someone else should do.